ZIA UR RAHMAN

Lecturer

Management Sciences , Garden Campus

Contact Information:

ziaurrehman@awkum.edu.pk

Mr. Zia ur Rehman is working as Lecturer in Marketing at the Institute of Business Studies and Leadership, Abdul Wali Khan University Mardan. Being part of the university he remained mainly associated with the activities related to teaching. He teaches the subjects of Principles of marketing, Marketing management, Sales management, Brand management, Consumer behaviour & psychology, International marketing and Services marketing. His strength is highlighting real-world experience in learning because of a very strong corporate experience. Before opting for teaching as his career he has worked with many national and international companies as brand manager and international marketer. He has the honour of working with leading textile brands Levi Strauss & Co, George Asda, Walmart and Quetico. He has got award winning careers with vertically integrated textile firms of Pakistani origin i.e. Crescent Bahuman Limited and US Apparel & Textiles. His area of interest recently remained implementation of marketing tools in Small and Medium Enterprises of Pakistan. In this space he has conducted a research on analysing the impact of market orientation on the performance of SMEs with mediating role of innovation in one of the district of Pakistan. He also has a keen interest in digital and social media marketing. Further Mr. Zia has also been tested with administrative skills by assigning him the responsibility of campus administrator/coordinator for one the former campus of university and he ended up his tenure by winning a meritorious service award.