Assistant Professor

Institute of Business Studies & Leadership , Garden Campus

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Dr. Syed Mohsin Ali Shah has more than 10 years of experience in academia. Prior to this he worked as customer sale assistant in Primark Coventry, England. His research interest include: Market Orientation, SMEs Business Performance, Structural Equation Modelling, AMOS, Social Media Marketing, electronic business, electronic commerce, internet marketing, tourism marketing. Dr. Syed Mohsin Ali Shah published several high quality articles and has presented several research papers in various international conferences. He holds a PhD, MBA, Preparing Post Graduate Researcher to Teach in Higher Education (SEDA), PGCert, BCS as well as PGD in Business Administration. With regards to awards and honours Dr. Syed Mohsin Ali Shah won the Best Research Student Award 2014 in UK. Dr. Syed Mohsin Ali Shah is the peer referee for many scientific high quality journal publications such as SAGE Open and Sustainability.

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